The Rule of $3.99 - gravel cycling event - in Bentonville, AR - presented by Rule of Three LLC
Past Event

The Rule of $3.99

Saturday, February 28, 2026801 SE 8th St, Bentonville, AR
Event Details

Event Type

Gravel

Location

801 SE 8th StBentonville, ArkansasOpen in Maps

Links

Upcoming Dates

No upcoming dates scheduled.

Prior Dates (1)
2026February 28, 2026

Event Location

About This Event
The Rule of $3.99 is a community-focused "extravaganza" that serves as the winter precursor to the flagship Rule of Three endurance event. This ride is a fundraiser for Pedal It Forward, a local nonprofit that provides bicycles to those in need. True to the "Rule of Three" philosophy, the event challenges riders to navigate a mix of tarmac, gravel, and singletrack all on a single bike. While it is not a traditional race - there are no podiums, only unofficial Strava times - it is a high-stakes registration event: all participants receive a "golden ticket" for early access to the main Rule of Three race in May.
Additional Information

Event Overview

  • Start/Finish: Bike Rack Brewing Co., 801 SE 8th St, Bentonville, AR
  • Registration: $3.99 (Riders are charged a larger deposit, often ~$42.10, which is refunded upon race-day check-in; no-shows' fees are donated to charity).
  • Format: Self-supported and unmarked. Riders must use a GPS computer or cue sheets.
  • Perks: Free event tee, hot coffee from Meteor Cafe, and a post-ride beer at Bike Rack Brewing.

Course Description

The event typically offers two route options: a "Mini Me" (short) and a "Dr. Evil" (long) course. Routes are kept secret until the week of the event.
 
Sector Terrain Type Key Features
Bentonville Rollout Tarmac Often utilizes the Razorback Greenway to head north out of town.
The Gravel Grind Gravel / B-Roads Includes local staples like Price Coffee Road, featuring punchy climbs and loose descents.
Technical Singletrack Singletrack Sections through Slaughter Pen or similar trail systems; requires technical handling on a gravel setup.
Aid Station Supported Zone One primary aid station hosted by Allied Cycle Works and Red Bull.
The Finish Mixed Final 14 miles often transition back through woods and town paths to Bike Rack Brewing.

See Why The Rule of $3.99 Is So Fun!

Reviews

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The first 5 cyclists to review within 72 hours after this event receive a free Starbucks or Dunkin gift card ($10 value).

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